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Digital Marketing During a Pandemic

People are using social media now more than ever, as they seek out the latest information on the virus and try to keep in touch with friends and family. The effects of the pandemic are being felt by everybody; people must stay at home and only go out for essentials, schools are closed, nobody can socialize, and restaurants are closed for business. Granted, these are minor inconveniences in the grand scheme of things, but they are inconveniences nonetheless. People all over the world have had to adjust their daily lives in one way or another. This pandemic presents an excellent opportunity for businesses to get their brand out there, and to increase engagement online. However, we must remember to be sensitive during these trying times. Help people when you can and always be empathetic towards others.

Ensure Your Business Has a Strong Presence Online

People now spend more time on the internet than they do driving each day. This is reflected in the volume of search traffic, which has increased tremendously and will continue to grow as time goes on. People are glued to their laptops and phones, trying to find the latest information about the virus. They’re also looking for ways to keep entertained and pass the time, which includes shopping online. Digital content is being consumed at a faster rate than ever before, so now is the time to get out there. Your business needs to have a strong presence so customers can easily find you. This means using strategies such as Search Engine Optimization (SEO) to rank your website higher in the Google Search Results Pages, resulting in increased visibility for your business. 

Get Ahead of the Competition While You Can

SEO will boost the number of organic visitors your website receives by putting you ahead of the competition. When visitors search Google for specific keywords and phrases, you need to be the first result they see. If you’re at the top, they’re going to use your services or buy your products. It’s not a quick and easy process, though; SEO takes time and patience, and to get to the #1 spot you’ll need to have a well thought out strategy for optimization. This entails regularly reviewing and optimizing your website and content. If you don’t, you’ll fall off the first page into oblivion, which means fewer visitors and lower revenues for your business.

Be Prepared for the Rebound Once It’s All Over

At some point, perhaps in two- or three months, the coronavirus pandemic will finally be over, and consumer habits (including spending habits) will return to normal. You must understand that SEO is not a quick fix; it’s a long-term strategy. The results of SEO won’t be visible until a month or two later. Stopping your SEO efforts now to save on expenses could harm your business in a few months, just as people begin to get back to normal. Don’t jeopardize your future revenue to save a few bucks; be prepared for the spending rebound once the virus has gone.

Your Business Must Be Flexible and Nimble

Social distancing, the closure of businesses, and shelter in place orders are all restrictions aimed at curbing the virus. These restrictions are already having an impact on businesses, which is why it’s so essential for your business to be flexible and agile in its operations.

Businesses must think on their feet and be able to change direction very quickly, which means coming up with new ways to serve customers while they’re stuck at home. Businesses that can do this successfully will come out on top, and companies that don’t will be left behind.

Hiring a digital marketing agency to produce your content and carry out SEO on your website is perhaps the best way to boost your business during this pandemic. If you don’t have the budget for that, you can produce your content. Be sure to cover topical keywords that are relevant to the current situation.

Small Businesses Have Had to Change Tactics

All businesses and industries are feeling the economic fall out caused by the COVID-19 outbreak, especially firms in the service, entertainment, and leisure industries.

Even the world of sport has come to a grinding halt. Fuel costs have dropped dramatically and continue to fall. In the last week of March alone, over 6.6 million Americans filed for unemployment.

It feels as if the world has just stopped to pause for a moment. At some point, things will resume as usual, and businesses will get through it. Unfortunately, the smallest companies are suffering the most, but with some ingenuity, they can weather the storm and even grow once things get back to normal.

It’s not time to bury your head in the sand; it’s time to adapt to the new situation. The tips in this article will help businesses adjust and hopefully survive to see another day.

Make sure your business is flexible and can change plans at a moment’s notice. Engage with customers online, as they’re spending most of their time on the internet. Perform SEO so that customers can find you in the search engines.

It’s a difficult time for everybody right now, individuals and business owners alike. Your business should try to help others, and you must be willing to try new angles and strategies when it comes to marketing. Don’t hide away; let your customers know you’re there for them.

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